Nasim creates stunning diamond and coloured stone jewellery for today’s woman, crafting Persian-inspired heirlooms for future generations. Her unique designs and dedication to hand craftsmanship reflect her love for blending traditional and modern elements into a beautifully distinct style.
Nasim creates stunning diamond and coloured stone jewellery for today’s woman, crafting Persian-inspired heirlooms for future generations. Her unique designs and dedication to hand craftsmanship reflect her love for blending traditional and modern elements into a beautifully distinct style.
“My ultimate goal is to make fine jewellery more accessible and affordable, creating one-of-a-kind pieces with diamonds and coloured stones, turning everyone’s unique dreams into bespoke masterpieces. I love the idea of designing jewellery to be worn anywhere, from the school run to board meetings, from elegant dinners to joyful celebrations, and every moment in between.”
Nasim, the founder of LAAL is an Iranian entrepreneur who grew up immersed in the rich cultural tapestry of Persian heritage. Surrounded by centuries-old art and traditions, she developed a profound appreciation for the intricate beauty of Persian craftsmanship. This deep-rooted heritage inspires every piece she creates.
Nasim’s journey led her to London, where she pursued her passion for fine jewellery. After completing her studies and obtaining her GIA certification, she founded LAAL in 2022. Since its inception, LAAL has been dedicated to crafting exquisite pieces that are not just adornments but timeless treasures.
“I believe that diamonds capture moments in time; the stories they tell will outlive us all. Jewellery is for life, to be enjoyed now and treasured by our great-granddaughters. It’s not just about adornment; it’s about capturing memories and emotions that will be cherished for generations to come.”
“I believe that diamonds capture moments in time; the stories they tell will outlive us all. Jewellery is for life, to be enjoyed now and treasured by our great-granddaughters. It’s not just about adornment; it’s about capturing memories and emotions that will be cherished for generations to come.”
Nasim’s journey led her to London, where she pursued her passion for fine jewellery. After completing her studies and obtaining her GIA certification, she founded LAAL in 2022. Since its inception, LAAL has been dedicated to crafting exquisite pieces that are not just adornments but timeless treasures.
Nasim creates stunning diamond and coloured stone jewellery for today’s woman, crafting Persian-inspired heirlooms for future generations. Her unique designs and dedication to hand craftsmanship reflect her love for blending traditional and modern elements into a beautifully distinct style.
Nasim, the founder of LAAL is an Iranian entrepreneur who grew up immersed in the rich cultural tapestry of Persian heritage. Surrounded by centuries-old art and traditions, she developed a profound appreciation for the intricate beauty of Persian craftsmanship. This deep-rooted heritage inspires every piece she creates.
Nasim’s journey led her to London, where she pursued her passion for fine jewellery. After completing her studies and obtaining her GIA certification, she founded LAAL in 2022. Since its inception, LAAL has been dedicated to crafting exquisite pieces that are not just adornments but timeless treasures.
If you are unable to find your dream piece on our website, no worries! We specialise in bringing your ideas to life. Let us craft a bespoke jewellery piece just for you at LA’AL JEWELLERY.
Start by sending us an enquiry through our guided Bespoke Form. This allows us to understand what you’re looking to create fully.
Share your vision with us and watch as we bring your ideas to life.
Whether you prefer the convenience of a Zoom meeting or a face-to-face session in our studio, this stage is our chance to get to know you, your style, your personality, and the essence of the piece you wish to create.
Your bespoke journey begins with an informal call with Nasi. She will guide you through the process step by step and take the time to understand your ideas, inspirations, and the details that matter most to you. It’s a relaxed conversation designed to bring your vision into focus and set the foundation for a beautifully personal design.
After the initial consultation, Nasi will begin designing and rendering your piece. Once the design is complete, we will go through all the materials and gemstones suitable for your jewellery. Our team will help you find the perfect stone that fits both your vision and your budget.
We guide you through every option with care, making sure each detail matches your preferences and helping you choose the stones that are truly perfect for you.
In this step, our team will create a CAD render to give you a precise and detailed visual of your piece. This helps you see how your jewellery will look and ensures that every element is shaped exactly according to your vision.
You are always welcome to request changes at this stage. You can adjust, refine, or modify any detail until the design feels completely perfect to you.
Once you confirm that you are happy with your design, we will begin production in our atelier. Our talented artisans handcraft each piece with care and precision. They work with passion and dedication to bring your vision to life with exceptional quality.
The full process takes approximately four to six weeks.
We are delighted that you have chosen Laal Jewellery for your precious purchase. At Laal Jewellery, we believe that with the right care, your jewellery can be cherished for generations. Here are some guidelines to help you maintain the beauty and longevity of your jewellery pieces.
Cleaning: To keep your jewellery sparkling, gently clean it with warm water mixed with a mild dish soap. Use a very soft brush, such as a soft toothbrush, to clean intricate details. Dry your jewellery with a soft, lint-free cloth to avoid scratches.
Storage: Proper storage is essential to prevent damage. Always store each piece separately, either wrapped in soft tissue or cloth, or in individual compartments of a jewellery box. This prevents pieces from scratching each other.
Handling: Remove rings and bracelets before engaging in activities that may cause impact or abrasion, such as gardening or sports. This helps maintain the integrity of your jewellery.
Application of Cosmetics: Apply makeup, perfume, and hair products before putting on your jewellery. This helps to prevent exposure to chemicals that could tarnish or damage your pieces.
Avoid Exposure to Chemicals: Protect your jewellery from exposure to household chemicals, such as bleach and ammonia, which can damage metals and gemstones. Remove your jewellery before swimming in chlorinated water or using cleaning products.
Regular Inspections: Regularly inspect your jewellery for any signs of damage or wear. Check clasps, settings, and links to ensure everything is secure. If you notice any issues, bring your jewellery in for professional maintenance.
Professional Cleaning and Maintenance: We recommend having your jewellery professionally cleaned and inspected once a year. This helps maintain its beauty and ensures that any minor repairs are addressed promptly.
Avoid Extreme Temperatures: Do not expose your jewellery to extreme temperatures. Sudden temperature changes can cause some gemstones to crack or metals to expand and contract, leading to damage.
Remove Jewellery During Strenuous Activities: Activities like exercising, lifting heavy objects, or any other strenuous activities can put undue stress on your jewellery, leading to potential damage.
Closure Security: For some of our earrings, ensure they are securely fastened by listening for a distinct click. This guarantees they are properly closed and safe to wear.
Annual Maintenance: We recommend an annual check-up for your jewellery pieces. Contact us to schedule a service, and we will handle the rest to keep your jewellery in optimal condition.
